Data Overview Report

2022 Buyers Insights: High-Tech Industry

Buyers In The High-Tech Industry Want To Buy Offerings To Improve Efficiency And Profitability

November 14th, 2022
Amy Hayes, VP, Research Director
Amy Hayes VP, Research Director
Jenna Santos, Data Researcher
Jenna Santos Data Researcher
With contributors:
Chris Gardner , Barbara Winters , Kaitlyn Coalson , Drew Zalucky , Ellen Lind

The results of Forrester’s Buyers’ Journey Survey, 2022, reveal broad patterns among purchase decision-makers on a global scale. This report provides findings from approximately 2,000 buyers in the high-tech industry. By combining these findings with their own research, organizations can examine buyer behavior and preferences, allowing them to elevate their go-to-market strategy through powerful campaigns, programs, and content. The findings in this report examine how high-tech industry buyers behave for technology and non-technology purchases, their involvement at each level of the buying process, their business and vendor selection drivers, and their information requirements in each phase.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.