Forecast Report

2022 Online Marketplace Tracker, Global

Our Tracker Models The B2C Share By Country For 22 Of The Largest Marketplaces

October 3rd, 2022
With contributors:


Marketplaces continue to grow their share of online retail. By 2023, Forrester expects that 68% of B2C e-commerce will come from marketplaces. Social commerce and rapid delivery logistics help differentiate marketplaces, as does the growth of discount marketplaces like Shopee that sell lower-priced items. In fact, we expect Shopee will be the fastest-growing marketplace in 2022. By 2023, we expect third-party sellers will drive most marketplace growth and capture more than half of global B2C e-commerce. Marketplaces will diversify their revenues and adapt to the anticipated slowdown in growth and more regulation in 2022, as well as the environmentally conscious shopper, to drive growth.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.