Forecast Report

2022 Online Marketplace Tracker, Global

Our Tracker Models The B2C Share By Country For 22 Of The Largest Marketplaces

October 3rd, 2022
Michael O'Grady, Principal Forecast Analyst
Michael O'Grady Principal Forecast Analyst
With contributors:
Fiona Swerdlow , Jitender Miglani , Sucharita Kodali , Taylor Hansen

Summary

Marketplaces continue to grow their share of online retail. By 2023, Forrester expects that 68% of B2C e-commerce will come from marketplaces. Social commerce and rapid delivery logistics help differentiate marketplaces, as does the growth of discount marketplaces like Shopee that sell lower-priced items. In fact, we expect Shopee will be the fastest-growing marketplace in 2022. By 2023, we expect third-party sellers will drive most marketplace growth and capture more than half of global B2C e-commerce. Marketplaces will diversify their revenues and adapt to the anticipated slowdown in growth and more regulation in 2022, as well as the environmentally conscious shopper, to drive growth.

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