The results of Forrester’s Buyers’ Journey Survey, 2023 reveal broad patterns among purchase decision-makers on a global scale. This report reveals the latest business buying preferences and behaviors from more than 450 global application development professional business buyers. Specifically, it examines application development professional buyers who have been involved in a purchase for their organization over the past 12 months or plan to be involved in the next 12 months. Understanding new and emerging buying patterns is essential for B2B sales and marketing leaders who wish to distinguish themselves from the competition.