Data Overview Report

2023 Buyer Insights: Asia Pacific

October 13th, 2023
With contributors:
Amy Hayes , Dane Anderson , Frederic Giron , Kaitlyn Coalson , Drew Zalucky , Ellen Lind

The results of Forrester’s Buyers’ Journey Survey, 2023, reveal broad patterns among purchase decision-makers on a global scale. This report reveals the latest business buying preferences and behaviors from more than 4,000 business buyers working in the Asia Pacific region. Specifically, it examines buyers in Australia, China, and India who have been involved in a purchase for their organization over the past 12 months or plan to be involved in the next 12 months. Understanding new and emerging buying patterns is essential for B2B sales and marketing leaders who wish to distinguish themselves from the competition.

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