2023 Buyer Insights: North America

October 13th, 2023

With contributors:

Srividya Sridharan , Kaitlyn Coalson , Drew Zalucky , Ellen Lind

The results of Forrester’s Buyers’ Journey Survey, 2023, reveal broad patterns among purchase decision-makers on a global scale. This report reveals the latest business buying preferences and behaviors from more than 8,000 business buyers working in North America. Specifically, it examines buyers in Canada and the United States who have been involved in a purchase for their organization over the past 12 months or plan to be involved in the next 12 months. Understanding new and emerging buying patterns is essential for B2B sales and marketing leaders to distinguish themselves from the competition.

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This report is available for individual purchase ($1495).

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