Data Overview Report

2023 Buyer Insights: Sales Leader

December 4th, 2023
With contributors:
Amy Hayes , Shelby Muschler , Drew Zalucky , Ellen Lind

The results of Forrester’s Buyers’ Journey Survey, 2023, reveal broad patterns among purchase decision-makers on a global scale. This report reveals the latest business buying preferences and behaviors from more than 400 global sales leader business buyers. Specifically, it examines sales leader buyers who have been involved in a purchase for their organization over the past 12 months or plan to be involved in the next 12 months. Understanding new and emerging buying patterns is essential for B2B sales and marketing leaders who wish to distinguish themselves from the competition.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.