Planning Guide Report

2023 Planning Isn’t Business As Usual

Overly Optimistic Leaders Must Face Reality And Embrace Discipline

August 23rd, 2022
With contributors:


Economic headwinds coupled with unexpected trends in employment will make planning and budgeting for 2023 trickier than normal. Leaders must temper their overly optimistic predictions for budget increases with discipline and precision. Coming out on top in 2023? Those who prioritize investments that maximize revenue growth, profitability, and resilience while cutting spending in areas prone to waste and maintaining experiments with emerging technology. This report covers current budgeting trends across functions and where to increase investment, cut spending, and experiment for the largest impact in 2023.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.