Summary
Customer success (CS) in B2B companies has evolved from a reactive function focused on “customer happiness” to a critical revenue function tasked with helping customers achieve their desired business outcomes and increasing the odds that they’ll gain value, stay loyal, and buy more. This report uses data from Forrester’s State Of Customer Engagement Survey, 2024 to show where CS professionals are spending their time and effort on retention and growth programs, as well as what challenges they’re facing.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).