Data Snapshot

2025 B2B Event Budgets Are Strained, But The Extent Of That Strain Varies By Industry

Hannah Jachim
 and  three contributors
Jul 24, 2025

Summary

In 2025, B2B event budgets and resources are under strain across many sectors. According to Forrester’s Q1 2025 State Of B2B Events Survey, professional services and high-tech and telecommunications companies are the most affected, with 32% and 36% of event professionals from these respective industries reporting year-over-year budget decreases. In contrast, only 8% of event professionals from financial services and insurance companies saw budgets fall, while 43% reported budget increases. This is a snapshot of Forrester’s data on B2B events.

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