Summary
In 2025, B2B event budgets and resources are under strain across many sectors. According to Forrester’s Q1 2025 State Of B2B Events Survey, professional services and high-tech and telecommunications companies are the most affected, with 32% and 36% of event professionals from these respective industries reporting year-over-year budget decreases. In contrast, only 8% of event professionals from financial services and insurance companies saw budgets fall, while 43% reported budget increases. This is a snapshot of Forrester’s data on B2B events.
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