Conrad has worked in B2B technology marketing for over 20 years at a mix of large enterprises and smaller organizations. He’s worked across a range of marketing disciplines including strategy, branding, content, digital, and PR with his core expertise in demand generation.
B2B companies vary widely in external customer event spending, with strong upper-tier investment among smaller companies and services industries.
The Forrester Event AI Readiness Assessment Framework provides a focused and disciplined approach for successful adoption of AI for events.
This report outlines nine event-related AI use cases to improve team productivity, enhance attendee experiences, and maximize event value.
AVEVA transformed its ABM program into a structured, insight-driven strategy that positioned it as a trusted partner to its most valuable customers.
B2B marketers and event leaders can use this report to understand the value they can expect from a virtual event management platform and to explore potential partners.
Data from Forrester’s Q1 2025 State Of B2B Events Survey shows low uptake of AI for planning and executing B2B events.
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