Summary
Enterprise buyers, especially those making purchases over $1 million, are rapidly adopting AI tools to manage complex, high-risk decisions. They’re also looking for validation of the information they find via AI by turning to analyst reports, product experts, and social media. Smaller businesses are somewhat slower to adopt AI and have simpler needs, focusing on efficiency and price and using trials to validate what they’ve learned from AI. One in a series, this report provides insights into the habits of business buyers from companies of various sizes to help providers support buyers across the buying process and supply them with information that complements what they’re getting from AI sources.
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