John advises product and portfolio marketers on messaging, positioning, go-to-market strategy, and organization structure. His key areas of expertise include buyer adoption of zero-click search, strategies for AI visibility, category creation, portfolio messaging, and fostering professional development.
AI answer engines create a visibility vacuum as providers lose sight of buyers and lose control of how and whether they are seen.
Build a storyboard that turns your value proposition into a narrative that sales and marketing can use to help buyers progress through their journey.
The industry marketing director acts as the company’s subject matter expert on an industry, driving messaging, marketing, solutions, and enablement.
The market and competitive intelligence manager requires diverse research, analysis, project management, and evangelism skills.
The product marketing specialist drives buyer-centric marketing across the organization by gathering insights, creating messaging, and executing launches.
The regional portfolio marketing manager requires a broad range of skills to advocate for the needs of regional customers and drive success in the region.
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