John brings more than 20 years of experience as a B2B technology marketing executive to his portfolio marketing research. He has successfully launched new industry and platform solutions, built and executed go-to-market initiatives, and developed and implemented matrixed marketing models across product, industry, and regional field marketing teams.
Portfolio marketing leaders must use their first 90 days to assess and establish how their function can accelerate growth for the organization.
This report explores how search experiences are evolving and what chief marketing, digital, and technology officers should do next.
This report identifies the similarities and differences in buying behaviors and preferences among buyers making purchases of various sizes.
This report outlines why companies overlook positioning and how creating a positioning practice can guide them to success in dynamic markets.
In 2024, buyers at large enterprises used a broader range of decision criteria when making purchase decisions than buyers at smaller businesses.
B2B buyers have rapidly adopted genAI, naming it one of the most important sources of self-guided information and finding it helps them to make better purchase decisions.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.