John brings more than 20 years of experience as a B2B technology marketing executive to his portfolio marketing research. He has successfully launched new industry and platform solutions, built and executed go-to-market initiatives, and developed and implemented matrixed marketing models across product, industry, and regional field marketing teams.
Portfolio marketing leaders can use this set of role profiles when designing, expanding, reorganizing, or upskilling their teams.
B2B buyers are more decisive than ever and B2B companies must engage early to make the vendor selection shortlist.
Portfolio marketers must unify content and engagement strategies across teams with clear, compelling messaging that stands out in indirect channels.
Portfolio marketing leaders must use their first 90 days to assess and establish how their function can accelerate growth for the organization.
This report explores how search experiences are evolving and what chief marketing, digital, and technology officers should do next.
This report identifies the similarities and differences in buying behaviors and preferences among buyers making purchases of various sizes.
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