Skip to main content

Save or Share this Report

For B2C Marketing Professionals

A Marketer's Guide To The Mobile Mind Shift

January 23, 2017


Why Read This Report

Your customers are on mobile devices; you need to find out: how many, what they expect, and what they are doing. Use these answers to inform your mobile marketing strategy to go beyond mobile as a standalone channel with its underutilized brand apps and cumbersome mobile sites. Instead seize the opportunity to transform the customer experience. To analyze your customers and their behaviors, use our Mobile Mind Shift Index, a tool that describes customers' intensity, expectations, and behaviors when it comes to mobile interactions. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Mobile Devices Are Central To Marketing And Customer Experience
  • Use The Mobile Mind Shift Index To Analyze Your Mobile Customers
  • Recommendations

  • Align Your Mobile Marketing With The Customer Life Cycle
  • Supplemental Material
  • Related Research Documents

Recommended Research