A More Perfect Union: Adtech And Martech Convergence Will Revolutionize Marketing

Coexistence Isn't Enough In A Post-Digital Future
January 25th, 2017
With Contributors:
Carlton Doty
and Arleen Chien


Advertising technology (adtech) and marketing technology (martech) convergence is a popular topic among marketers, vendors, and investors, but it is rarely explored beyond high-level chatter and token product expansions. But convergence is happening despi

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.