Report

A More Perfect Union: Adtech And Martech Convergence Will Revolutionize Marketing

Coexistence Isn't Enough In A Post-Digital Future
January 25th, 2017
With Contributors:
Carlton Doty
and Arleen Chien

Summary

Advertising technology (adtech) and marketing technology (martech) convergence is a popular topic among marketers, vendors, and investors, but it is rarely explored beyond high-level chatter and token product expansions. But convergence is happening despi

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