Report

AI In Retail? Let's Start With Automation In Retail

Using AI To Differentiate Requires A Software First Approach

August 9th, 2018
With contributors:
Fiona Swerdlow, Craig Le Clair, Christopher Mines, Allison Vizgaitis, Andrew Reese

Summary

Retailers want to talk about things like augmented reality (AR) or computer vision, but the truth is that many of their basic merchandising and inventory management processes are still painfully manual and error-prone. Before digital professionals can compete with technology-first vendors to leverage artificial intelligence (AI) in customer experience, they need to apply it along with a lot of other automation technologies to get their back-end systems to a fit-for-future state.

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