Report

AI Is A New Kind Of Creative Partner

Data Promises To Enhance Creative Capability And Capacity
December 20th, 2019
With Contributors:
Lexie Lawhon
and Madison Bakalar

Summary

Brands and agencies have always placed creativity at the heart of advertising. But as digital channels proliferate, the cost, complexity, and demand for media's measurability have driven the emphasis to marketing technology. For those reasons, CMOs have p

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.