AR’s Opportunity To Deliver Publication-Ready Content

November 29th, 2022

With contributors:

Laura Koetzle , David Morrison , Kate Pierpont

Summary

Analyst relations (AR) managers want to influence what analysts write and present. Yet they miss the opportunity to supply publishable content because they send stock collateral instead and ignore the analyst’s preferences for content and style. To get analysts to include your material, write the way they write.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.