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For Analyst Relations Professionals

AR's Opportunity To Deliver Publication-Ready Content

February 9, 2011

Authors

  • By Kevin Lucas,
  • Dave Frankland
  • with Eric G. Brown,
  • Reedwan Iqbal

Why Read This Report

Analyst relations (AR) managers want to influence what analysts write and present. Yet they miss the opportunity to supply publishable content because they send stock collateral instead, and they ignore the analyst's preferences for content and style. To get analysts to include your material, write the way they write.

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