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For CMO Professionals

Accelerate Your Culture Practices For Digital Transformation

Intermediate Level: Culture Practices For Digital Business

October 22, 2019

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This report is part of "Act: Intermediate Level" in The Digital Business Playbook.

Why Read This Report

Strong digital culture underpins successful digital transformations. Once the foundations are in place, digital leaders must accelerate change and entrench digital skills, processes, and technology across the organization. Enterprisewide collaboration and a strong focus on customer outcomes are also keys for continuing your organization's digital transformation. This report describes how digital business leaders must accelerate their culture transformation. It is one of three reports detailing cultural practices at different levels of maturity. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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