Best Practice Report

Accelerate Your Culture Practices For Digital Transformation

Intermediate Level: Culture Practices For Digital Business

October 22nd, 2019
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst
Michelle Beeson, null
Michelle Beeson
Jacob Morgan, null
Jacob Morgan
With contributors:
Martin Gill , Luis Deya

Summary

Strong digital culture underpins successful digital transformations. Once the foundations are in place, digital leaders must accelerate change and entrench digital skills, processes, and technology across the organization. Enterprisewide collaboration and a strong focus on customer outcomes are also keys for continuing your organization's digital transformation. This report describes how digital business leaders must accelerate their culture transformation. It is one of three reports detailing cultural practices at different levels of maturity. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.