Evaluate Your Social Marketing Capabilities
August 17, 2015
Why Read This Report
Despite widespread investment in social media tactics, marketing leaders still struggle to deliver solid business outcomes with their social efforts. And "social exceptionalism" — doing social for social's sake — is often the root of the problem. To become more advanced with social, you need to adopt a new mindset and first think about where and how you can do social better, not just more. In this report, we introduce the four dimensions of social maturity and the key capabilities you will need for social success. We also provide an assessment tool to help you determine your current social maturity stage. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Executive Q&A: How To Staff An Effective Social Marketing Team In Asia Pacific
March 10, 2015 | Clement Teo
Case Study: Red Robin Builds An Agile Customer-Centric Culture With Yammer
June 20, 2014 | TJ Keitt
Vendor Landscape: Customer Journey Analytics Providers
October 13, 2016 | Tina Moffett