Jessica Liu
Principal Analyst
Jessie helps B2C marketers stay customer obsessed in a rapidly changing marketing landscape. Her research spans consumer personalization and the strategy, data, and technology required to deliver personalized moments, in addition to marketing operations and marketing resource management tools to coordinate behind-the-scenes. For six years, Jessie covered how brands use social media for consumer insights and marketing/advertising. She also evaluated social technologies, including social listening platforms, social media management solutions, social adtech, and social suites.
