Jessica Liu
Senior Analyst
Jessie serves B2C marketing professionals with a focus on the strategies and technologies that marketers use to win, serve, and retain customers in a rapidly changing marketing landscape. Her research spans marketing operations and marketing resource management, in addition to personalization and the disparate solutions delivering marketing personalization. For six years prior, Jessie covered social media — specifically, how brands use social media for consumer insights and marketing/advertising. She also evaluated social technologies, including social listening platforms, social media management solutions, social adtech, and social suites.
