Jessica Liu

Senior Analyst

Jessie serves B2C marketing professionals with a focus on the strategies and technologies that marketers use to win, serve, and retain customers in a rapidly changing marketing landscape. Her research spans marketing operations and marketing resource management, in addition to personalization and the disparate solutions delivering marketing personalization. For six years prior, Jessie covered social media — specifically, how brands use social media for consumer insights and marketing/advertising. She also evaluated social technologies, including social listening platforms, social media management solutions, social adtech, and social suites.

January 19th, 202211 min read

US social commerce is a clash of consumer interest with distrust in social media platforms. Marketers must reframe social commerce beyond in-app purchasing.

October 25th, 20216 min read

This playbook will show companies how to develop social media programs with established frameworks that create measurable business results, how to use insights from those programs to address other marketing and business challenges

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research