Vision Report

Adaptive Firms Grow Three Times Faster Than Their Industry Peers

Flexible Technology, Predictive Insights, And Changeable Organizations Power Adaptive Firms

April 13th, 2021
With contributors:
Matthew Guarini , Brian Hopkins , Patrick Carroll , Lewis Nottonson , Diane Lynch


The pace of change has never been faster, and it will continue to accelerate. The most successful organizations will capitalize on this rapid change. Forrester finds that firms with a future fit tech strategy — most importantly, a strong, adaptive foundation — succeed in the midst of ongoing change by reconfiguring their core business concepts and creating and delivering value to meet customers’ emerging needs and expectations. To execute a future fit technology strategy, tech execs must provide an adaptive capability by investing in platforms, practices, and partners to deliver the flexible technology, predictive insights, and changeable organizations their firms need to win.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.