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For B2C Marketing Professionals

Advance Your Approach To Customer Loyalty

Assessment: The Customer Loyalty Playbook

April 14, 2021


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This is the Assessment report in The Customer Loyalty Playbook For 2021.

Why Read This Report

If you're serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning, and financial and cultural commitment. This report, recently updated with new data, is part of the customer loyalty playbook and outlines Forrester's self-assessment and maturity model for B2C marketing pros who strive to build and maintain a successful loyalty strategy.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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