Emily Collins,

Emily Collins

VP, Research Director

Emily leads Forrester’s B2C marketing research team focused on helping clients develop marketing strategies that drive customer obsession and growth. Her team creates thought leadership and engages with clients on topics related to marketing strategy, personalization, martech and adtech, consumer privacy, data strategy, marketing analytics, advertising, and customer loyalty.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
November 13th, 2024 4:00 PM - 4:40 PM Webinar

Predictions 2025: B2C Marketing

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for B2C Marketing.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis. Prepare your team and your organization for what’s ahead.Target audience level: all levels