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For Customer Experience Professionals

Advance Your CX Prioritization With Forrester's Modeling Tool

Advanced Level: Prioritization Practices For CX Transformation

March 12, 2021

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This report is part of "Act: Advanced Level" in The CX Transformation Playbook.

Why Read This Report

Advanced customer experience (CX) prioritization practices use complex models with multiple granular inputs that are weighted and scored to triangulate to the decision of which items to do and in what order. This report provides a downloadable dynamic prioritization tool and gives examples of how CX leaders enable a more precise understanding of which activities and initiatives will address the things that matter most to their customers and businesses. This is the third in a series of three reports on CX prioritization to help CX pros use a bedrock of data and insights to make better choices. It replaces an earlier report and is rewritten based on new research.

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Table of Contents

  • Advanced CX Prioritization Requires Being Bold And Business-Oriented
  • Prioritize More Precisely With Forrester's Advanced-Level Tool
  • Recommendations

  • Fine-Tune Your Approach To CX Prioritization
  • Supplemental Material
  • Related Research Documents

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