Report

Advertisers See A TV+Web Future

April 4th, 2008
With
Peter Kim
Dan Wilkos
and Lauriane Camus

Summary

Forrester and the Association of National Advertisers (ANA) surveyed 78 US advertisers representing nearly $15 billion in advertising budgets. More than half of them — 62% — told us that TV advertising is less effective than it was two years ago, which so

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