Report

Agency Holding Companies Need A Brave New Business Model

The CMO Growth Agenda Forces Agency Holding Companies To Rearchitect Their Raison D’Être
August 14th, 2018
With Contributors:
Lexie Lawhon
and Rachel Birrell

Summary

We’ve identified a path back to partnership that puts the client at the center, elevates new services, and blends creative entrepreneurialism with new executional prowess.

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