Trends Report

Adopt Agile And DevOps To Drive Digital Business Success

Executive Overview: The Modern Application Delivery Playbook

January 6th, 2021
Jeffrey Hammond, null
Jeffrey Hammond
With contributors:
Andrew Dobak , Kara Hartig


Every business is now a digital business. Companies are scrambling to respond to consumers' higher expectations and nimbler competitors. Application development and delivery (AD&D) organizations are leading this response, transforming their processes and skills to deliver high-quality innovative software solutions that delight customers and outpace competitors. This report introduces Forrester's modern application delivery (MAD) playbook, which lays out the crucial imperatives for AD&D leaders navigating this transition. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.