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For B2C Marketing Professionals

Align Strategy And Technology To Deliver Next-Gen Personalization

September 2, 2020

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Why Read This Report

B2C marketers strive to differentiate and add value to customer experiences through personalization. They often have a rough idea for how the final experience should materialize — but frequently fail to establish a customer obsession strategy that governs personalization investments. Marketers today must fully understand the value — and risks — of comprehensive personalization that aligns technology with defined business outcomes to deliver optimal customer experiences.

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Table of Contents

  • Strategy And Technology Are The Yin And Yang Of Personalization
  • Next-Gen Personalization Requires A Connected Ecosystem
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