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For CMO Professionals

Aligned, Defined, Fluid, Fast: Four Principles Of Effective Structures

Structure Should Help You Put Your Vision For Customer Obsession Into Practice

April 23, 2021

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Why Read This Report

Chasing an ideal org structure won't make you customer obsessed; structure should be an enabler of your strategy for customer obsession, not a substitute for it. Better to learn the truths about structure in order to build your own that facilitates speed, connection, and access to insights for your existing and future resources. This report describes the four qualities that structures must have to help put your customer obsession vision into practice.

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