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For eBusiness & Channel Strategy Professionals

Why Amazon Matters Now More Than Ever

July 26, 2012


  • By Sucharita Kodali,
  • Brian K. Walker
  • with Zia Daniell Wigder,
  • Patti Freeman Evans,
  • Sabine Poltermann,
  • Douglas Roberge

Why Read This Report

As has grown aggressively in recent years, expanded into diverse businesses, and achieved profitability, its impact on the eBusiness and retail sectors is now top of mind. For many businesses, Amazon is simultaneously a sales channel, a potential service provider, and a competitive threat. This report explores the drivers of Amazon's top- and bottom-line growth to date, how it has managed to achieve success and what that success means for retailers and eBusiness execs, where the firm is vulnerable, how other retailers can effectively coexist in this new retail environment, and the strategic lessons other businesses can learn from Amazon.

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Table of Contents

  • Amazon Has Been Evolving Its Business And Gaining Market Share
  • The Future Of Amazon Is All About Expansion

  • Work Cautiously With Amazon As A Channel And Partner
  • Competing With Amazon Is No Trivial Task
  • Supplemental Material
  • Related Research Documents

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