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For eBusiness & Channel Strategy Professionals

Apocalypse, Schmapocalypse: What's Really Happening In Retail

Landscape: The Retail eCommerce Playbook

January 8, 2018

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This is the Landscape report in The Retail eCommerce Playbook For 2018.

Why Read This Report

Despite all the press about the supposed impending doom in retail, we believe digital business strategy executives should take a more realistic (and pragmatic) overview of the state of the industry. Pulling from U.S. Census Bureau data and publicly reported company information, we find that most retailers and brands are experiencing positive sales growth. At the same time, this growth should not be an excuse for complacency: The areas where retailers currently generate revenue are not the areas where shoppers are spending more.

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Table of Contents

  • Retail Is Changing, But It's No Apocalypse
  • What It Means

  • Consumer Spend Is Changing, And Retailers Need To Pivot
  • Supplemental Material
  • Related Research Documents

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