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For CMO Professionals

Apply Cultural Patterns From Leading Digital Innovators

Advanced Level: Culture Practices For Digital Business

February 26, 2018

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This report is part of "Act: Advanced Level" in The Digital Business Playbook.

Why Read This Report

Cultural alignment is a huge enabler of change — when done well, it greases the skids; when poorly executed, it can stop transformation dead in its tracks. Digitally innovative firms are characterized by embracing technology as a driver of business success and a process of reinvention — fueled by innovation — that keeps culture fresh. This report examines the common cultural traits in these companies. Digital leaders should read this report to inspire their own digital culture.

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