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For CMO Professionals

Apply Cultural Patterns From Leading Digital Innovators

Advanced Level: Culture Practices For Digital Business

October 4, 2019


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This report is part of "Act: Advanced Level" in The Digital Business Playbook.

Why Read This Report

Cultural alignment is a huge enabler of change — when done well, it greases the skids; when poorly executed, it can stop transformation dead in its tracks. Digitally innovative firms are characterized by embracing technology as a driver of business success and a process of reinvention — fueled by innovation — that keeps culture fresh. This report examines the common cultural traits in these companies. Digital leaders should read this report to inspire their own digital culture. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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