Report

Articulate The Value Of B2B Marketing To Make The Case For Investing In Change

Business Case: The B2B Marketing Playbook
March 2nd, 2021
With Contributors:
Miriam ElKorchi
and Kara Hartig

Summary

This report outlines a strategy and introduces some tools you can use to successfully secure the funding for your vision of marketing transformation.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.