Mankind is now both more powerful and more vulnerable than at any previous point in human history. Fortunately, technology enables us to solve some of the toughest problems, even those that technology itself creates. As more government mandates take shape around the world, investor scrutiny on sustainability issues increases, and customers demand tangible action, all organizations will need to craft a meaningful level of sustainability strategy. This report uses Forrester’s Total Economic Impact™ (TEI) model to illustrate that sustainability is synonymous with optimization and that business value and environmental value aren’t mutually exclusive.