Trends Report

Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit

Use Forrester's Evaluation Matrix To Choose The Right Augmented Reality Or Virtual Reality Device For Your Task

July 22nd, 2015
With contributors:
James McQuivey, PhD , Julie Ask , Christopher Voce , Megan Doerr , Amy Mills


Infrastructure and operations (I&O) leaders look to inject technology innovations into business processes, be they operational workforce workflows or customer experiences. But the landscape of devices and technologies is broad and changing rapidly — making it tough to gauge whether any particular new technology can help deliver on the innovation imperative. One area of exploding interest — and business relevance — is mixed reality, the continuum of augmented reality (AR) computing technologies such as Microsoft's HoloLens to virtual reality (VR) technologies such as Oculus Rift. This report gives I&O leaders a framework for understanding these technologies and asserts that AR and VR can play a vital role in workforce enablement and customer interaction innovation.

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