Forecast Report

Australia Tech Market Outlook, 2020 To 2021

The COVID-19 Recession Will Wipe Out Already Slowing Growth

June 22nd, 2020
Sam Higgins, Principal Analyst
Sam Higgins Principal Analyst
Andrew Bartels, null
Andrew Bartels
With contributors:
Frederic Giron , Michael Barnes , Seles Sebastin , Audrey Hecht , Bill Nagel

Summary

In mid-2019, CIOs prepared budgets and tech vendors set marketing plans for the future — but the COVID-19 pandemic has changed everything. Forecasting has become increasingly difficult, but scenario-based planning can reduce the ambiguity of market outlooks. Our forecast of the two most likely economic scenarios for the Australian tech market in 2020 and 2021 can help CIOs on both the demand and supply sides of the industry to optimize their budgets. Combine our forecast with a set of spending strategies that match your firm's situation to make the most of a difficult 24 months.

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