Trends Report

Avoid These 14 CX Misconceptions

March 19th, 2018
KP
Kelly Price
RH
Ryan Hart
AH
Andrew Hogan
TK
TJ Keitt
FA
Faith Adams
SS
Samuel Stern
With contributors:
Harley Manning , William Willsea , Shayna Neuburg

Summary

To provide a great customer experience (CX) reliably and efficiently, companies must master all six competencies of CX management (CXM). However, misconceptions can cause even the most experienced CX professionals to stumble along the path to CXM maturity. In this report, we detail the most common misunderstandings and explain how CX professionals can get back on track.

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