B2B Loyalty, The B2C Way

Consumer Loyalty Principles Can Help B2B Companies Reward, Recognize, And Engage Their Customers
March 19th, 2015
Tim Harmon
and Samantha Ngo


Earning customer loyalty is very important to B2B marketers. After all, loyalty translates directly into referrals and new cross-sell/upsell opportunities. But it's easy for customer insights (CI) pros in B2B companies to dismiss B2C loyalty marketing pra

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