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For eBusiness & Channel Strategy Professionals

B2C Sets The Standard For B2B

Road Map: The B2B eCommerce Playbook

January 9, 2019

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This is the Road Map report in The B2B eCommerce Playbook For 2019.

Why Read This Report

Science-fiction writer William Gibson once said, "The future has already arrived; it's just not evenly distributed yet." Some B2B enterprises have been selling online for years, but most are new to online selling and have much to learn. Fortunately their more experienced B2C brethren have much to teach them about standards for customer experience and eCommerce best practices. This report provides a road map for digital business professionals developing and executing their B2B eCommerce strategies. This is an update of a previously published report. We revised this edition with new data and customer examples for continued relevance and accuracy.

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Table of Contents

  • eCommerce Is Now A Driving Force In Many B2B Companies
  • Consumerization Continues To Define The B2B eCommerce Experience
  • To Reach Breakthrough, B2B Must Adopt Proven B2C Principles
  • What It Means

  • B2B Buyers Expect A Rounded Omnichannel Commerce Experience
  • Supplemental Material
  • Related Research Documents

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