Trends Report

B2C (Still) Sets The Standard For B2B

Roadmap: The B2B E-Commerce Playbook

February 1st, 2021
With contributors:
Allen Bonde , Kara Wilson , Madison Bakalar


If you want to see the future of B2B e-commerce, look at the top-rated consumer sites. Sure, business buyers have some unique needs, but when it comes to design, interactive features, and community engagement, most B2B enterprises have much to learn. Fortunately, their more experienced B2C brethren have much to teach them about standards for customer experience and e-commerce best practices. This report provides a roadmap for digital business professionals developing and executing their B2B e-commerce strategies. This is an update of a previously published report. We revised this edition with new data and customer examples for continued relevance and accuracy.

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