Trends Report

Benchmark 2007: Personal Computers

Multi-PC Households Will Adopt A Variety Of Rich Applications

September 27th, 2007
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
With contributors:
Heidi Shey , Ellen Daley

Summary

Personal computers are a mature, 30-year-old industry. But consumers are moving beyond the single desktop PC model. Early Adopters are leading the way by purchasing laptop computers, creating multiple-PC households. These multi-PC households are becoming more involved in a variety of digital application scenarios like PC management, productivity, and media. The increasing complexity of Early Adopter households is creating opportunities for marketers, who can sell in-home installation services, home networking solutions, and a diversity of software and Web-based applications.

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