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For B2C Marketing Professionals

Benchmark 2007: Personal Computers

Multi-PC Households Will Adopt A Variety Of Rich Applications

September 27, 2007

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Why Read This Report

Personal computers are a mature, 30-year-old industry. But consumers are moving beyond the single desktop PC model. Early Adopters are leading the way by purchasing laptop computers, creating multiple-PC households. These multi-PC households are becoming more involved in a variety of digital application scenarios like PC management, productivity, and media. The increasing complexity of Early Adopter households is creating opportunities for marketers, who can sell in-home installation services, home networking solutions, and a diversity of software and Web-based applications.

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