Benchmark Customers' Digital Banking Journeys To Stay Ahead
Benchmarks: The Digital Banking Strategy Playbook
December 21, 2016
Why Read This Report
Digital banking strategy leaders are under pressure to differentiate by offering digital services that meet or exceed customers' needs and expectations. To help them understand where they stand, Forrester developed a functionality benchmark methodology that measures what objectives a customer can achieve through a given touchpoint and how effectively the functionality supports these objectives. This report outlines how banks can use the methodology to gauge where they stand against their customers' needs and their competition.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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Table of Contents
- Maps Only Work When You Know Where You Are
- A Benchmark Is More Than Just A Scorecard
- Use Benchmarks To Gauge Your Customers' Banking Experiences
- Triangulate Your Benchmark, Journey Map, And Maturity Assessment
How Forrester Can Help
- Identify Your Digital Banking Strengths And Weaknesses
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