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Benchmark Your Customers' Digital Banking Journeys

Benchmarks: The Digital Banking Strategy Playbook

January 9, 2019

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This is the Benchmarks report in The Digital Banking Strategy Playbook For 2020.

Why Read This Report

Digital banking strategy leaders aim to differentiate with services that meet or exceed customers' needs and expectations. To help them understand where they stand, we developed our Forrester Industry Wave™ methodology to measure what objectives a customer can achieve via a bank's apps and websites and how convenient the bank makes the experience for the customer. This report outlines how digital banking strategy teams can use Forrester's methodologies to gauge where they stand against their customers' needs and their competition.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Maps Work Only When You Know Where You Are
  • Use Forrester's Industry Wave To Assess Digital Banking Experiences
  • Benchmarking Efforts Should Focus On High-Value Digital Experiences
  • Recommendations

  • Triangulate Your Benchmark, Journey Map, And Maturity Assessment
  • How Forrester Can Help

  • Identify Your Digital Banking Strengths And Opportunities
  • Related Research Documents

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