Benchmark 2008: Putting The Personal Into The PC

North American Consumer Technographics
July 23rd, 2008
With Contributors:
Remy Fiorentino
Dan Wilkos
and Charles Golvin


While personal computer penetration has reached a nearly ubiquitous 86% of US homes, the nature of the PC is changing for consumers. Laptops make up an ever-increasing part of the PC market compared with desktops. Laptops are more often personalized devic

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