Benchmark 2008: Tech-Savvy Gen Xers Dominate The Home Worker Segment

North American Consumer Technographics
July 23rd, 2008
With Contributors:
Remy Fiorentino
and Dan Wilkos


Twenty-one percent of North American adults work from home today, either as home-based business owners, by telecommuting, or when they take their company laptop home to work after hours. Home workers of all types show high levels of technology adoption —

Want to read the full report?

This report is available for individual purchase ($795).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.