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Best Practices In Mobile Financial Sales

Digital Teams Must Use Context To Be Relevant And Earn Sales

February 27, 2016

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Why Read This Report

As mobile touchpoints displace PCs, branches, advisors, and agents at the heart of customers' relationships with financial services firms, digital executives need to step up their mobile marketing and selling efforts. Mobile offerings are improving, but firms need to do a lot more to cater to digitally savvy customers who want to research and buy financial products on their smartphones. Leading financial firms are succeeding by helping prospects with mobile tools and functionality across the purchase journey and by using context to create and deliver relevant marketing and sales messages that resonate with customers. This report examines key principles for implementing mobile marketing and sales, provides best-practice examples from financial services firms, and outlines key considerations for developing your mobile sales strategy. This report was originally published in August 2014; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in January 2016.

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Table of Contents

  • Financial Firms Are Waking Up To The Mobile Sales Opportunity
  • Leading Firms Deliver Personalized, Contextual Offers Through Mobile
  • Recommendations

  • Ramp Up Your Mobile Strategy To Drive Conversions
  • Supplemental Material

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