Report

Best Practices For Measuring Innovation Outcomes And Processes

A Comprehensive Yet Concise Set Of Metrics Ensures End-To-End Coverage Of Your Innovation Efforts
March 19th, 2021
With Contributors:
and Elitsa Kortenska

Summary

Most mature companies struggle to retain and win customers when competing with startups or pure digital players that focus solely on innovation and market disruption. Innovation leaders at traditional firms must make innovation a top priority by connectin

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.