Best Practice Report

Best-In-Class Digital Leaders Embrace These Four Guidelines

Advanced Level: Strategy Practices For Digital Business

June 25th, 2019
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Oliwia Berdak , Benjamin Ensor , Jacob Morgan , Luis Deya , Sam Bartlett

Summary

Digital leaders do several specific things to drive change while remaining market leaders in their domains: They embrace and empower their ecosystems, have extensive customer listening programs, generate their own intellectual property, and hire extremely cautiously. Positive customer outcomes are the goal of each of these initiatives.

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