Agile delivery and digital business no longer drive the competitive advantage they once did, making it difficult for firms to continue delivering on customer obsession. Symbiotic loops between technologies and people are forcing market changes at a pace most firms can't match with digital's reactive responses and agile's iterative delivery. CIOs and technology leaders should read this report to understand how adaptive enterprises establish market leadership by proactively reconfiguring their underlying business concepts — like core mission, value proposition, core competencies, markets, and end customers.