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For Analyst Relations Professionals

Blaze A New Path To Successful AR

Roadmap: The Industry Analyst Relations Playbook

December 12, 2019

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This is the Roadmap report in The Industry Analyst Relations Playbook For 2020.

Why Read This Report

It's one thing to know how to plan an analyst relations (AR) program, but it's another to do so in an unfamiliar company with unfamiliar colleagues, all of whom may have different expectations of what AR is for and what you should do. But this is the challenge you face when you join a company to create or rejuvenate AR. Read this report to see what roadmaps strong AR managers followed during their first months, what challenges they faced, and how they turned obstacles into quick hits that stamped the new managers' marks on the programs they owned. This is an update of a previously published report. Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Newly Installed AR Managers Face A Steep Learning Curve
  • Learn From Thoughtful AR Managers
  • Phase 1: Recruitment — Initiate The Roadmap With Hiring Interviews
  • Phase 2: Discovery — Uncover AR's Potential
  • Phase 3: The AR Plan — Secure Agreement
  • Phase 4: Quick Hits — Raise Profile Via Early, Highly Visible Execution
  • Pitfalls That New Arrivals Encountered
  • Recommendations

  • Break Out Of Setup
  • Supplemental Material
  • Related Research Documents

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